India hosts 172 billion Muslims, and the world’s next-largest marketplace for relationships programs. But Indian women say Muzz are an adverse suits.

• India comes with the planet’s 3rd-premier Muslim people, about Muslim-vast majority countries Indonesia and Pakistan. Muzz would like to tap this market.
• Indian Muslim users towards application, even when, are not some convinced Muzz ‘s the secure space they claims to getting.

While the Covid-19 lockdowns spurred the newest interest in matchmaking apps throughout the world, in India, it open the door having Muzz. A wedding-centered matchmaking software for Muslim youth, Muzz keeps more 8 mil players away from more 190 countries. It enjoys battled to replicate its internationally achievements inside India, the home of the latest earth’s third-prominent Muslim people.

In 2019 and you will 2020, Muzz noticed high year-on-12 months development in app download rates inside the Asia compared to the global performance, predicated on software statistics program . During the 2019, its Bing Enjoy and you will Software Store packages enhanced because of the 139% year-on-seasons inside India, along with 2020, it rose by nearly 190%. Nevertheless app’s growth is apparently slowing in the last 2 years. Muzz’s captain selling officer, Sim Ahmed, refused so you’re able to touch upon this new number. “Muzz’s listing-high seasons to possess increases are 2021, with a small ,” the guy advised Rest of Business. “Studying the 2023 trends in the Asia, Muzz should have a unique number season if we extrapolate one to out.” Ahmed didn’t express people studies to help with their report.

Bad user experience and you may insufficient done encryption are among an element of the aspects of the fresh new app’s sinking dominance within the India, Muzz pages and you may cybersecurity pros told Rest of World.

“It’s really no different than Tinder or the others. Within a few days of fabricating a visibility, my personal DMs got its fair share of manhood photos,” a material manager, who had put Muzz on / off ranging from 2017 and you can 2019, told Remainder of Community. She asked privacy to safeguard their particular term.

Muzz features more 230,000 users within the Asia, Ahmed said, without making clear when the they certainly were monthly productive pages. He said brand new app enjoys facilitated over dos,000 marriage ceremonies in the country. “We should make sure that i do things inside Asia when you look at the a way that respects Indian Muslims, respects their Indianness and you will Muslimness, so we become indeed there to the proper message and also at this new right time. All that is occurring [at the back stop],” Ahmed told you.

Muzz, the latest world’s biggest Muslim relationship app, are struggling in India

Almost fifty% out of India’s populace is not as much as twenty five years, putting some country another-premier , relationship applications produced around $323 billion to have around the globe members, also Tinder, Bumble, OkCupid, and you may Depend, who possess as well as invested in the brand new Indian of the a beneficial London-dependent previous financing banker, Shahzad Younas, desires a portion from the cake.

Regarding Indian framework, where dating remains mainly taboo, Muzz’s book promoting offer is possibly a great fit: “Do not date. We become anyone partnered,” Younas informed Remainder of Community. India is home to more 172 mil kissbrides.com Recursos Muslim some one – ranking third immediately following Muslim-bulk places eg Indonesia and you can Pakistan – that provides the new application an enormous target market.

“Whenever we examine comparisons during the field, Pakistan ‘s the clearest review indeed there,” Ahmed told you. “This isn’t to say that there isn’t grip from inside the India. It’s just you to Pakistan might have been a simpler market for united states.” Marketing Muzz dedicatedly to help you Indian profiles are “things we are thinking about soon,” the guy extra.

Considering Ahmed, as much as a 3rd away from Muzz pages during the India try women, according to the app’s around the world affiliate trend. Having Indian Muslim female, the present day sociopolitical environment is an issue whenever signing up for an internet dating app you to particularly provides a minority faith.